- Welcome to the Drink Revolution! -

The lifestyle of the 21^st century is about boundless freedom and pure joy, personal growth and well-being, real relationships and community.
For boundless freedom:

The lifestyle of the 21^st century empowers everyone to live up to their fullest potential. It’s about liberation from an intoxicating and confining alcohol norm. The lifestyle of the 21^st century is about breaking free from the limiting concept of alcohol as the facilitator in every social and cultural event

For pure joy:

The lifestyle of the 21^st century is about lighthearted laughter and profound well-being. But Big Alcohol is having us believe in the alcohol placebo.
Looking beyond the alcohol placebo means exploring the joys of being present in the moment, being able to build real connections and feeling confident to follow our inner voice whenever we feel for it – instead of drowning and numbing it.
Dance like none is watching. Sing like none is listening. It’s about the joy and exhilaration of stepping outside our comfort zone.

Real relationships and community:

The lifestyle of the 21^st century is about connecting to people, free from the fog and distortions that alcohol often creates. It’s about connecting with ourselves, our insecurities, fears and inhibitions, and our dreams, hopes and emotions. For it is when we know ourselves better, that we are able to connect more deeply to the people in our communities.

Alcohol is socially the most harmful drug. Every ten seconds a human being dies due to alcohol. Alcohol harm is widespread and puts a heavy burden on families, communities and societies.

And yet, the alcohol norm teaches everyone to celebrate alcohol, to glamorize it and to worship it for its magical effects. The alcohol norm pushes and perpetuates myths. The alcohol norm gives unfair and illogical advantages to alcohol users.

The giant corporations of the global alcohol industry have been determining for too long what “drink” means; what “party” is about; and how we should socialize and spend our time together. They have made every social gathering and every cultural event about alcohol.

Big Alcohol – with its aggressive marketing, political lobbying, product design and pervasive influence over our values and environments – is confining us to believe that all good comes from their bottles, cans and glasses.

It’s alcohol around the clock, all year long – and it’s distorting and hijacking cultural events, long-held traditions and customs.

We say: No more!
We ask: Who said alcohol is fun?
We are here to bust alcohol myths and shatter the alcohol norm.

Alcohol is not healthy, not even for the heart. It’s addictive and toxic. Our body and soul suffer from alcohol consumption. Workouts are less effective. Sleep is less deep and refreshing. Human connections are less profound and the experience of the moment is often more shallow when alcohol is involved. Alcohol causes cancer and 200 other diseases.

Drink Revolution is about choosing health, well-being and personal growth. The growth that comes from taking responsibility for your actions; the growth that comes from being present and being able to connect with people on a profound level; the confidence you gain from extending your comfort zone free from the limitations of needing alcohol as security blanket.

It’s about healthy drinks and parties that are truly memorable because we remember them the day after; it’s the well-being from enjoying early mornings and late nights; from living an active and social life that is about people and community not ethanol.

Alcohol is a major obstacle to sustainable human development. Alcohol harm impacts people of all ages, causing pre-mature deaths and quality of life years lost and even harming the unborn child. It’s an issue of sustainability and quality of life.

Alcohol harms other people than the alcohol consumers themselves. All too often innocent people suffer from alcohol harm, such as Children of Alcoholics. It’s an issue of social justice.

Alcohol is a major risk factor in the global epidemic of cancer, heart disease, diabetes and mental ill-health. These diseases are fueled by the unethical business practices of Big Alcohol.

Drink Revolution is about fun ways for people to come together and make transformational change happen through their individual and collective actions.