- Što radimo -
Drink Revolution govori o transformativnoj promjeni za svijet u kojem svatko ima priliku odahnuti od trenda konzumiranja akohola koji guši i isključuje one koji ga ne slijede; gdje svatko ima priliku uživati u zdravim pićima, beskrajno se zabaviti i proslaviti slobodno.
Riječ je o inspiraciji da proslavimo životni stil bez alkohola.
Naše aktivnosti i programi također se bave razbijanjem mitova koje industrija alkohola produžava; o širenju pogleda na alkohol temeljenog na činjenicama o alkoholu.
Mi stvaramo više okruženja bez alkohola za dobrobit svih.
I nudimo savjete i inspiraciju određenim podskupinama poput barmena, učitelja, PR-ljudi i mnogih drugih.
Naši programi i aktivnosti pružaju osnaživanje, podršku i praktične savjete kako razbiti trend konzumiranja alkohola.
DRINK REVOLUTION je platforma za samoizražavanje svih koji su umorni od trenda konzumiranja alkohola i svih onih koji žele uživati u načinu života 21. stoljeća.
Dan globalne revolucije pića ©
3. oktobra/listopada!
Jedan dan za naš globalni društveni pokret kako bismo se okupili virtualno i doslovno u zajednicama diljem svijeta i slavili životni stil 21. stoljeća.
3. oktobar/listopad svake godine je globalni DRINK REVOLUTION Dan ©.
Danas svi članovi DRINK REVOLUTION-a organiziraju aktivnosti, preuzimaju društvene medije, stvaraju bezalkoholna okruženja i šire divljenje u svojim zajednicama.
Pripremite se za prvi ikada Drink Revolution Dan, 3. oktobra/listopada 2017. godine.
Festival životnog stila
Životni stil bez alkohola je stil života 21. stoljeća. Drink Revolution Festivali Životnog Stila slave ovaj stil života.
Radi se o zdravlju i dobrobiti, sreći, zajedništvu, osobnom rastu i zabavi.
Sober Hacks©
Sober Hacks are our trademark concept for bringing people together in a specific community to solve alcohol-related problems. Often the alcohol norm is so pervasive and alcohol-related problems can weigh heavily on communities and neighborhoods.
Sober Hacks are creative, solutions-oriented, open, and friendly meeting places for engaged citizens. Examples: They can be about young people getting together to organize mystery shopping in order to test compliance of alcohol outlets with the legal age limit.
They can also be about community leaders getting together to increase safety in the public space.
Or they can be about the entire community getting together to discuss solutions for alcohol-related problems.
Magic Drinks Program©
Preparing alcohol-free drinks is creative and fun.
The MAGIC DRINKS Program@ is for spreading know-how about alcohol-free drinks; and for empowering more people to create awesome, unique and healthy drinks.
The Magic Drinks Program empowers bartenders to be able to mix outstanding alcohol-free drinks.
The Creative Drinks Program also is for hire, in case your party is in danger of having too many boring drinks, and you need help with creative MAGIC DRINKS.
The Healthy Mobile Bar is a brilliant example.
Ad-busting
The alcohol industry works aggressively and shrewdly to perpetuate alcohol myths. Alcohol has become a placebo in many cultures around the world. Alcohol advertising is often outrageous.
We also supply creative ad-busting examples.
But we will also provide concrete tips to shatter the alcohol norm, for different target groups. For example an inspiring list of presents and gifts to give instead of boring alcohol; or tips for different professions about how to challenge the alcohol norm.
Guerilla tactics
Millions of people around the world are tired of the tactics employed by Big Alcohol. In communities around the world, Drink Revolutionaries are rising up to counter Big Alcohol and their myths and misrepresentations.
Even small acts can make a difference and DRINK REVOLUTION is about spreading inspiration for simple actions that over time will advance the social good by shattering the alcohol norm.
Our guerilla tactics include inspiration and concrete tips for
- Conversations in public transport about different aspects of the alcohol norm;
- A flash mob with your friends to challenge concepts of alcohol;
- A selection of fun arguments and facts to counter alcohol bullies;
- Inspiration for exciting and creative presents instead of boring alcohol bottles; and
- Guidelines for people working in creative professions for how to be more creative and less repetitive.
And of course, we also invite you to share your own idea for awesome guerilla tactics.