Challenging someone who uses alcohol to spend an alcoholfree day, week or month is outdated. Why? Because you are telling them not to do something they are used to do and have learnt that it is part of their life.

Let’s try a new concept. Let’s gift a moment. A moment of doing something else than using alcohol. Something more awesome, more creative and healthy.

You know how people complain that they have no time to do something they like? If you gift them with a moment, they can do anything they would love to do during the time they would have otherwise used for sipping on ethanol.?