What’s Drink Revolution? Drink Revolution is about enjoying life alcohol free by celebrating every alcohol-free choice – be it for one day or a lifetime.
Drink Revolution also challenges the current alcohol norm that makes sober people feel like they don’t belong. Too often sober people feel they need to excuse or justify their choice to be alcohol free. Pregnancy and driving a car are acceptable reasons not to use alcohol. Recovery from alcohol problems is an understandable reason to “say no to alcohol”. But choosing to go alcohol-free just like that is still provocative.
Drink Revolution is here to turn that situation around. We’re here to celebrate every time someone shares about their decision to go alcohol-free. There’s loads of inspiration out there. All the blogs about sober months (Australia just has a Dry July), alcohol-free vacations, sober weekends or news stories about sober celebrities and ads for sober parties, events – the revolution is in full swing.
The alcohol-free lifestyle has massive benefits. In fact, we think it’s the lifestyle of the 21st century. The benefits range from better health, more freedom, smoother skin, friendship for life, improved economy, stronger self-confidence, regular workouts, discovery, deeper understanding, more time, enjoyable Sundays…
Isn’t all this worth a celebration? Cheers, cheers, cheers!
We are so excited and inspired by all the stories and testimonials of people and communities enjoying life like that. We feel the whole world should know. We feel everyone should get a chance to choose the lifestyle of the 21st century.
But just feeling what should or would be good without doing anything about it – that’s no good either, and it surely isn’t revolutionary.
So we gonna celebrate. Globally. Together. And we’ll pull it off on October 3rd. The first ever Global Drink Revolution Day.
What? On a Tuesday? Many of you might ask. YES. A Tuesday. Because that’s one of the benefits of sobriety – no hangovers the day after. No need to wait for the weekend to party. It is actually allowed to have good time every day.
So yeah, save the date and join the global celebration everyone can be part of.
This year it’s all about drinkspiration. There are so many beautiful, tasty, healthy, outstanding drinks out there that we want to tell the world about and that we can’t get enough of.
For October 3rd, we’ll launch the MAGIC DRINK BOOK with mind-blowing alcohol-free drinks. And drink revolutionaries are gonna mix awesome drinks and we’ll have as many as we can take and the rest is up to each of you. Whether you throw a party or arrange a yoga session, whether you invade social media, make #drinkrevolution a trending hashtag, write a blog about what sobriety means to you or you go and try something new you have never done before.
It’s up to you. It’s your lifestyle. It’s your day. Every day and on October 3rd.
Cheers! Cheers! Cheers!
Also published on Medium.