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We are people celebrating an alcohol-free lifestyle – be it for a night, a weekend, a month or year or an entire life. We are about freedom and joy – freedom from an intoxicating and omnipresent alcohol norm; freedom to live and party and enjoy exactly like we choose to, without pressure from the alcohol industry.

Being away from Alcohol and provide support to youth on prevention to be away from alcohol gives me immense satisfaction and pleasure. For me Life without alcohol is Heaven
Bhupathi Srinivasfrom Tirupati - India

sober_inspiration

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Time to speak some truth again⚡️
One of the reasons why people use alcohol is to self-handicap💥
It is easier to maintain a positive self-image when we use alcohol for doing things we are either afraid to fail at or we know would deviate from the (perceived or anticipated) norm with our action. 👉🏼This is actually one brutal truth! We, people, often self-handicap when we assume that we would fail or come up short or be inadequate at something we believe we should manage or even be very good at.
If my self-image is that I am great at talking to people and socializing but then I am about to go and talk to a person I admire a lot and I feel anxious, having alcohol in my body as an excuse for a potential “mistake” I might make in the interaction with this person makes it much easier to approach them. I can blame the ethanol and my self-image remains protected⚡️ As society tends to accepts our mistakes when we excuse them by alcohol use, as we can be sad or show our emotions only when inebriated, then we use this “protection blanket” to self-handicap in advance. 👉🏼There are at least two solutions to this: 1️⃣We need to create compassionate environments and treat each other in a way that we quit seeing (potential) failure at something as a weakness and instead regard it as a useful or necessary step in our development/ human life.
2️⃣Take back our self-esteem, self-worth and self-confidence from the bottles, cans and glasses, from the magic potion alcohol. Fear of failure, anxiety about embarrassment, uncertainty of how to connect to other people are natural parts of being a human (in most cases). And the beauty: we posses the skills and abilities and qualities to manage and succeed. We just don’t give ourselves these experiences because we have allowed alcohol to play this central role: either it’s alcohol as excuse for our handicap; or in the case we don’t fail, in the case we actually succeed we believe it’s the alcohol that did the trick.

Truth be told: it doesn’t have to be that way.💥 #truthbetold #truthtuesday #soberinspiration #alcohol truth #discourse #selfesteem #selfworth #selfhandicap #alcoholnorm #alcoholharms #sobertruth #sobercurious

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It’s weekend and time to reflect a bit on the week that has passed✨
So today’s question is: 👉🏽What is it that makes you feel truly alive? And have you done it: are you doing this?

Living up to your full potential means enabling yourself to thrive. It’s not about limitations. It’s about new possibilities every day. It is not about perfection. It’s about discovering what’s in you. And there are no limits to that exploration. ✨✨ Enjoy your weekend and we hope you do something that makes you feel truly alive.✨✨✨ #soberinspiration #HeartDriven #SoFree #DevelopmentForAll #sober #soberchoices #sobermovement #alcoholfree #freedom #life #alive #development #potential #growth

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Repeating is always good so we are back with this beautiful number - 57%. That’s how big is the part of the global population that has been alcohol-free in 2018. It’s amazing how this number surprises again and again. People usually guess around 20-30% and they believe they overestimate.
Why is it so difficult to imagine that majority of people do not use alcohol? It’s the combination of media reporting, marketing and people being loud when they use alcohol and being veeeeeeery silent when they don’t. That leads to a very distorted picture about other people’s alcohol use. So feel free to remember this number when you feel under pressure to use alcohol despite your will. You are part of a majority.
#alcoholfree #soberinspiration #sobermovement #majority #factsfriday #factfriday

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ALCOHOL IS A PLACEBO.
#AlcoholTruth
Fact no. 1 for 2020’s #TruthTuesday 🔥
Have you ever questioned why people use alcohol?
To party, to relax, to make out, to have sex, to be romantic, to socialize, to be more courageous, to be more talkative... or to open their world - as Big Alcohol would have us all believe.
BUT CAN ALL THESE EFFECTS REALLY COME FROM ETHANOL⁉️
Is alcohol really the magic potion that really can make all these very different feelings and effects happen? Making people animated and relaxed at the same time? The source of legendary adventures and candle light romance all at once?
👉🏽THE TRUTH IS:
there is actually no medical proof that ethanol alone can create all the emotions and effects that people feel and ascribe to the influence of booze💥
👉🏽THE TRUTH IS:
It is actually the expectations of feeling exhilarated, limitless, sad, relaxed or more social that will decide if the experience occurs - like a placebo💯
This means that feeling “high” from the ethanol in wine, beer and liquor is first and foremost a SOCIAL CONSTRUCT and dependent on the circumstances, the contexts and the learned and allowed behavior in these contexts‼️
➡️How on earth can you tell which effects from alcohol use truly come from ethanol and which ones come from learned expectations and social conditioning⁉️
👉🏽It is possible to tell by looking at the effects that alcohol use has in different cultures, different times and through BLIND TESTS.
By making comparisons it is possible to see a pattern: the chemical effect of alcohol is the same in all cultures and times: the numbness of the body which leads to physical disabilities including tripping over, dropping things, vomiting, speech impediment or drowsiness, and the inability to operate vehicles reliably (to name a few).
THE TRUTH IS:
Research has not been able to prove that the chemical of ethanol affects the mood💥
👉🏽In other words, alcohol inebriation can be divided into two parts:
1️⃣The chemical effect that numbs the physical ability of the body - there are real and dangerous effects of ethanol in the human body.
2️⃣Learnt expectations of different feelings - there are placebo effects of ethanol.
#soberinspiration

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#mythbustingmonday ⛔️They say: alcohol use is a matte of informed adults exercising free choice.
That’s an #alcoholmyth only benefiting Big Alcohol.
To bust this myth, consider 2️⃣ facts:
1️⃣ Alcohol marketing. Alcohol promotions are pervasive, reaching everyone (including children and youth) virtually everywhere and all the time. But this is not “consumer information” since it doesn’t even provide basic details about the alcohol product.
➡️AB InBev - the world’s largest beer producer - spent 💰1.54 BILLION in 2017 in the 🇺🇸 alone! 1 company, 1 country, 1 year‼️This is alcohol propaganda to hook youth early, to place alcohol into all social, cultural and sports events of society, and to determine values and concepts of the good life.
2️⃣ The alcohol norm in our social and professional environments. As the awesome film from @iq_initiativet 🇸🇪 shows, the alcohol norm suppresses other preferences and pressures people (also adults) into using alcohol, even if they don’t want to - this affects both alcohol users and non-users and creates toxic environments where free choice, health and self-determination are sidelined by the immense and often unrelenting pressure to consume alcohol 💯
What the film also depicts is that even when some people would like to use alcohol, other preferences are likely always present, like less use and staying free from alcohol❗️But in the current alcohol norm, only one choice is viewed and treated as legitimate: using alcohol.🔥
That’s why it is a harmful myth to talk about alcohol use only as a matter of adults making informed and free choices💥
It’s really not and many people are aware of this, have experienced this and actually want change.
👉🏽Until social and professional environments are not governed by healthier and more inclusive norms than the current alcohol norm and until alcohol promotions are not banned, it’s simply untrue to claim that alcohol consumption is just about adults making free and informed choices‼️
#mythbustingmonday #alcoholharms #soberinspiration #bigalcoholexposed #healthforall #changetheworld #alcoholmyths
Kudos to @iq_initiativet for facilitating a conversation about the alcohol norm🙌

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It’s about you and what you can do

One alcohol-free drink makes a difference, one alcohol-free party, one act to shatter the alcohol norm…Transformative change is built from the ground up. That’s why Drink Revolution is about you and what you can do.

What we do

Everyone should have the opportunity to enjoy healthy drinks, to party boundlessly and to celebrate freely. Drink Revolution is about bringing a change for a world where everyone has the chance to get a break from the suffocating and excluding alcohol norm.