Drink Revolution is about transformative change for a world where everyone has the chance to get a break from the suffocating and excluding alcohol norm; where everyone has the opportunity to enjoy healthy drinks, to party boundlessly and to live freely.
We are about inspiration to embrace the alcohol-free lifestyle and to celebrate its many benefits.
Our activities and programs are also about busting myths that the alcohol industry is perpetuating; about spreading a fact-based view of alcohol.
We create more alcohol-free environments for everyone’s benefit. And we offer advice and inspiration to specific sub-groups like bartenders, teachers, PR-people and many more.
Our programs and activities provide empowerment, support and practical tips for how to shatter the alcohol norm.
DRINK REVOLUTION is a platform for self-expression of everyone tired of the alcohol norm and everyone who wants to enjoy the lifestyle of the 21st century.
One day for our global social movement to get together virtually and literally in communities around the world and celebrate the lifestyle of the 21st century.
October 3, every year, is the global DRINK REVOLUTION Day©.
On this day all DRINK REVOLUTIONARIES organize activities, take over social media, create alcohol free environments and spread awesomeness in their communities.
Watch the wrap-up film from the 2017 Global Drink Revolution Day, the first ever.
And get all the inspiration you need for October 3, 2018 and join this year’s Global Drink Revolution Day.
The alcohol-free lifestyle is the lifestyle of the 21st century. Drink Revolution Lifestyle Festivals are celebrating this lifestyle.
It’s about health and well-being, happiness, togetherness, personal growth and party.
Drink Revolution Lifestyle Festivals are about celebrating these aspects and bringing people together in an inclusive, healthy and enabling party environment that stimulates personal growth while having the best time of our lives.
The ingredients for our Lifestyle Festivals are great music, great people, party, party party with healthy snacks and food and loads and loads of Magic Drink, awesome games – and all in an environment of togetherness and pure joy.
Sober Hacks are our trademark concept for bringing people together in a specific community to solve alcohol-related problems. Often the alcohol norm is so pervasive and alcohol-related problems can weigh heavily on communities and neighborhoods.
Sober Hacks are creative, solutions-oriented, open, and friendly meeting places for engaged citizens. Examples: They can be about young people getting together to organize mystery shopping in order to test compliance of alcohol outlets with the legal age limit.
They can also be about community leaders getting together to increase safety in the public space.
Or they can be about the entire community getting together to discuss solutions to shatter the current harmful alcohol norm.
Preparing alcohol-free drinks is creative and fun.
The MAGIC DRINKS Program© is for spreading know-how about alcohol-free drinks; and for empowering more people to create awesome, unique and healthy drinks.
The Magic Drinks Program empowers bartenders to mix outstanding alcohol-free drinks, not just the old and boring ethanol drinks.
The MAGIC DRINKS Program© also is for hire, in case your party is in danger of having too many boring drinks, and you need help with creative MAGIC DRINKS.
The alcohol industry works aggressively to fuel and perpetuate alcohol myths. Alcohol has become a placebo in many cultures around the world. Alcohol advertising is often outrageous.
We think Big Alcohol needs to be exposed for their myths, and the myths need to be busted.
The DRINK REVOLUTION website provides an overview of the myths and how to shatter them.
We also supply creative ad-busting examples.
Millions of people around the world are tired of the tactics employed by Big Alcohol. In communities around the world, Drink Revolutionaries are rising up to counter Big Alcohol and their myths and misrepresentations.
Even small acts can make a difference and DRINK REVOLUTION is about spreading inspiration for simple actions that over time will advance the social good by shattering the alcohol norm.
Our guerilla tactics include inspiration and concrete tips for
And of course, we also invite you to share your own idea for awesome guerilla tactics.
Beyond the booze there’s so much space, freedom and depth in life. GIFT A MOMENT© is our way of celebrating and sharing this.
Challenging someone who uses alcohol to spend an alcoholfree day, week or month is outdated. Why? Because you are telling them not to do something they are used to do and have learnt that it is part of their life.
Let’s try a new concept. Let’s gift a moment. A moment of doing something else than using alcohol. Something more awesome, more creative and healthy.
You know how people complain that they have no time to do something they like? If you gift them with a moment, they can do anything they would love to do during the time they would have otherwise used for sipping on ethanol.
Meals of all kinds are great opportunities to create community: breakfast, lunch, dinner, brunch, picnic, barbecue, taking a walk with simple snacks, coffee or tea time… it’s about the occasion to share healthy food and inspiring conversations.
Arrange a gathering for your friends or co-workers, for the members of your NGO, or the supporters or target group of your organization. People long for community and for meetings in real life. And people enjoy talking about their thoughts and reflections regarding alcohol, the alcohol norm and going alcohol-free. Make it possible for them. Create the momentum. Prepare some snacks, mix some Magic Drinks (or do all that together with the guests), arrange a nice place to meet (or just take a walk while snacking), check out the discussion topics we’ve prepared and you are all set. Bon appetite!
Signature questions and topics
In any given year, 62% of the global adult population lives free from alcohol. Nevertheless, there seems to be stigma attached to going alcohol-free, even if it’s just for a party, a weekend, or and alcohol-free challenge.
People use alcohol in all kinds of occasions. Alcohol appears to be a magic substance that is believed to be healthy; that is believed to generate pleasure; that is believed to be integral to social life; that is synonymous with partying and at the same time essential for moments of romance or relaxation. When people use alcohol they do so to mark an achievement, commiserate a loss, celebrate or mourn, get turned up or wind down. Taking a step back from the alcohol norm, isn’t all that a bit strange? Isn’t it weird that many alcohol consumers have to practice to like and enjoy the taste of alcoholic beverages? Alcohol is a toxic, psychoactive, addictive drug that causes cancer, heart disease and many other problems. Instead society treats it like a fun, luxurious and often aspirational status symbol.
Alcohol harm is pervasive in countries and communities around the world. Every 10 seconds a person dies due to alcohol-related causes. And alcohol-related injuries, disabilities and diseases are of epidemic proportions. Alcohol causes at least seven types of cancer and alcohol harm costs billions of dollars every year, in societies around the world. At the same time alcohol harm seems woven into the social fabric of our communities, families, workplaces and schools, that it is become normalized and invisible, simply part of what life is like.
Behind the pervasive alcohol norm and the epidemic levels of alcohol harm, there is an alcohol industry that produces, sells and promotes harmful products. The purpose of Big Alcohol is to sell more alcoholic beverages and generate ever more profits, regardless of the consequences for people, families, communities and societies. To that end, the alcohol industry uses a whole host of unethical business practices.
Advocacy for change
Much of the alcohol harm that burdens communities is entirely preventable. There’s formidable evidence about the impact and cost-effectiveness of solutions. And yet few policy makers, health professionals and advocates engage in discussions about solutions.