Drink Revolution is about transformative change for a world where everyone has the chance to get a break from the suffocating and excluding alcohol norm; where everyone has the opportunity to enjoy healthy drinks, to party boundlessly and to celebrate freely.
We are about inspiration to celebrate an alcohol-free lifestyle.
Our activities and programs are also about busting myths that the alcohol industry is perpetuating; about spreading a fact-based view of alcohol.
We create more alcohol-free environments for everyone’s benefit. And we offer advice and inspiration to specific sub-groups like bartenders, teachers, PR-people and many more.
Our programs and activities provide empowerment, support and practical tips for how to shatter the alcohol norm.
DRINK REVOLUTION is a platform for self-expression of everyone tired of the alcohol norm and everyone who wants to enjoy the lifestyle of the 21st century.
One day for our global social movement to get together virtually and literally in communities around the world and celebrate lifestyle of the 21st century.
October 3, every year, is the global DRINK REVOLUTION Day©.
On this day all DRINK REVOLUTIONARIES organize activities, take over social media, create alcohol free environments and spread awesomeness in their communities.
Get ready for the first ever Drink Revolution Day, on October 3rd 2017.
An alcohol-free lifestyle is the lifestyle of the 21st century. Drink Revolution Lifestyle Festivals are celebrating this lifestyle.
It’s about health and well-being, happiness, togetherness, personal growth and party.
Drink Revolution Lifestyle Festivals are about celebrating these aspects and bringing people together in an inclusive, healthy and enabling party environment that stimulates personal growth while having the best time of their lives.
The ingredients for our Lifestyle Festivals: great music, great people, party, party party with healthy snacks and food and Magic Drink, awesome games – and all in an environment of togetherness and pure joy.
Sober Hacks are our trademark concept for bringing people together in a specific community to solve alcohol-related problems. Often the alcohol norm is so pervasive and alcohol-related problems can weigh heavily on communities and neighborhoods.
Sober Hacks are creative, solutions-oriented, open, and friendly meeting places for engaged citizens. Examples: They can be about young people getting together to organize mystery shopping in order to test compliance of alcohol outlets with the legal age limit.
They can also be about community leaders getting together to increase safety in the public space.
Or they can be about the entire community getting together to discuss solutions for alcohol-related problems.
Preparing alcohol-free drinks is creative and fun.
The MAGIC DRINKS Program@ is for spreading know-how about alcohol-free drinks; and for empowering more people to create awesome, unique and healthy drinks.
The Magic Drinks Program empowers bartenders to be able to mix outstanding alcohol-free drinks.
The Creative Drinks Program also is for hire, in case your party is in danger of having too many boring drinks, and you need help with creative MAGIC DRINKS.
The Healthy Mobile Bar is a brilliant example.
The alcohol industry works aggressively and shrewdly to perpetuate alcohol myths. Alcohol has become a placebo in many cultures around the world. Alcohol advertising is often outrageous.
We also supply creative ad-busting examples.
But we will also provide concrete tips to shatter the alcohol norm, for different target groups. For example an inspiring list of presents and gifts to give instead of boring alcohol; or tips for different professions about how to challenge the alcohol norm.
Millions of people around the world are tired of the tactics employed by Big Alcohol. In communities around the world, Drink Revolutionaries are rising up to counter Big Alcohol and their myths and misrepresentations.
Even small acts can make a difference and DRINK REVOLUTION is about spreading inspiration for simple actions that over time will advance the social good by shattering the alcohol norm.
Our guerilla tactics include inspiration and concrete tips for
And of course, we also invite you to share your own idea for awesome guerilla tactics.